Learn&share how to survive doing what you love, hip hop

In 1982 I fell in love with Hip Hop through b-boying/breakdancing and writing/ graffiti. My crew back then was Pop Glide crew. Like most kids who fall in love with Afro-American music and culture, we also fell in-love with how cool hip hop was and how it spoke to us. Later, when many people stop b-boying we combine MCing with a b-boy show and Black Noise is born. So like many people from back then we all spoke with that slang and accent, no matter how hard they sound now. But we learnt to love how we sound and started rhyme about what we go through. We do a gang of shows for free to get a track record and just build a portfolio. The shows become our calling card and people start calling around for us to book us for school carnivals and other community based events. In 1993, I left my job as a teacher to do what is my first love - Hip Hop Culture.

Step one ... How the hell do I pay the rent. OK. I sell newspapers and recycle stuff for extra cash. At the same time I use part of the cash to call for gigs at clubs around town. Most want to know where else we performed, so we need to show our track record right... they are impressed. As we improve the show and earn more money we start to invest in ourselves. We buy a 808 and 909 drum machine and one of the crew members learn to make beats.

Step two ... We continue to do gigs for free at schools and other community based organizations. We rehearse constantly to create the best show. We ask people who have nothing to do with the group what they thought and what they liked about the show. We ask people that we meet about the process of managing a group. We start to record demos and video footage of the show, so that we can send it off to promoters and they are impressed and often bring us the JHB and P.E. clubs. We realise that their is a shortage of gigs in the townships, so we greate our own shows. Hire the venue, the sound, the make the poweters, DJs, etc and make extra cash from shows in places where people cant afford to go to clubs etc ... mostly younger kids.

Step three ... We read about getting deals as that is what everyone suggest is the way to success.. I speak to Steve Gordan of Making Music productions and Shaheen of POC to hear exactly what it is like to be signed and what it amounts to as a performer. You see you must learn from those who have gone before. The rest of the group thinks that we will be different in the recording industry, but you know how that is ... we all think that we will make the difference and that it wont happen to us ... So we sign the deal and that is the biggest lot of bullsh*t that you can go through, but you have to go through it to really know its crap here in South Africa ... everyone thinks they will have an easier route ??? .We have national tours, our videos are on TV and people know the group and the songs BUT, we starving in Durban while the show organiser is nowhere to be found. People all think you are living the life and most artists live the lie for the record labels and even keep the masses believing that its good being a signed artist ... mmmm maintaining that lie as a hip hop artists today becomes evident when they do solo albums to get some more of that cash than to divide it with the other 7 members of your crew and producers and record label ...

End of part one ... In the next part I will explain how to manage yourself and release your own album as a hip hop group or just an MC or b-boy crew or graf artist. If you have any questions or contributions for others wanting to make a living from this GOD GIVEN CULTURE , let me know and I will try to answer it when I have time or others who have the solution can assist with information. You never to old to learn and I do not have all the answers, but someone out their does.

LEARN TO SURVIVE IN HIP HOP / LIFE !!!!!

Emile YX?
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Comments

  • 36 Comments sorted by
  • Vote Up0Vote Down
    edited August 2006
    yo Emile!!

    this is some truely elevating stuff!!!!!! its an honour 4 AHH 2 hav u on this site!!! keep blessin us with ur knowledge!!!!

    !P!E!A!C!E!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! 1
  • Vote Up0Vote Down
    edited August 2006
    WTF ppl??? seemz as if u dont respect this knowledge!!!

    get in here and learn!!!!!!!

    ~F~U~C~K~
  • Vote Up0Vote Down
    edited August 2006
    Intro

    I put this up as a test to see if hip hoppers were actually serious about their craft, skill or love for hip hop culture ... and my assumption seemed to be right. We talk all that hard lies, but are uninterested in really making a living from what we love. You see , truth be told, we love working for the man and on weekends, hip hop is that escape from the truth, when we act all hard and lie about how we're gonna blow up ... Yeah! Right really. You watched 8 mile and now you know how to make it big ... You see it is one thing to front that you love hip hop, BUT will you take that step that puts you in its hands to make a living for you and your family like you lie to your buddies, who dont believe you anyway, because you will never sacrifice that extra beers for rent money or studio time. You live too well to challenge the man ... So I hope that The African Hip Hop Community will be real about what they really feel for hip hop. Its seems that to most people Hip Hop is like the lotto, they HOPE they are gonna win. They dont want to SACRIFICE to get what they claim they want ... Stop fronting, sacrifice your security

    Self management:-

    Step One:- YOU MUST LEARN ... Do all you can to find out about the managing yourself from others that have done it before you. Tell them you would like to learn from them and you will find that many of them are eager to help the next generation. Call local arts and culture for places where you can get information as well as access funds for ideas you had for creating platforms for you and other MCs. Go to the meetings. YES, its boring, but if you never go, they will give the money to Ballet and Modern Jazz and Drama that never come to your community. I have been many of the meetings and hip hoppers are never at these meetings. And if they are, they never say anything to show that hip hop is more than what the mases think it is

    Step Two:- Read the information and develop and plan for getting your skills seen and heard by others. As an MC this will mean writing a profile or a list of shows and references of gigs that you have done as proof that you are serious about this as your career. These people you are approaching already have a bad idea of hip hop, so dont be late or try to act like the stereotypical hip hopper with accent and unrealistic expectations. YOU BIOG and PICT needs to be direct and to the point. You need to choose what you direction as an artist or album will be so that people will know what to expect from that calling card you are leaving with them. This could later develop into a video presentation when you have the money and your history and details as an artist can then be on a website. Do not promise to do what you cant.

    Step Three:- Once you are doing gigsat schools and community centres, try to get letters from them that can be used to approach sponsors to assist with a large variety of things. Your main concern should be how sponsors can enhance your performance and presentation like website, CD, DVD, tour, etc. All this is only possible with regular shows that many times should be organised by you to survive. You can also drop your CV or BIOG with advertising agents for those times when their are no shows and you need to pay the rent.

    Step Four:- Managing yourself is about being honest with yourself. If you are not business minded then maybe someone else should handle that for you and you should be incharge of your show or performance. Dont lie to yourself that you can be everything, when you know you weekness.

    Step Five:- When you eventually get paid gigs. Research what the crowd liked about your show and what needs to change. This will cause the show to become better and the interest in the crowd will ensure that you will hired again and again. PErFORMANCE is about paying crowd satisfaction. How do you survive if they dont wat to pay to come and see you. You being angry at them wont make them pay the next time. They pay your rent, so consider that. Yes, you want to satisfy yourself,but you need to find exciting way to do that ....

    Gotta run, I have the African Hip Hop Indaba this weekend, so we will talk later OK ...

    LEARN and SHARE

    Emile YX?
  • Vote Up0Vote Down
    edited August 2006
    Step One:- YOU MUST LEARN ... Do all you can to find out about the managing yourself from others that have done it before you. Tell them you would like to learn from them and you will find that many of them are eager to help the next generation. Call local arts and culture for places where you can get information as well as access funds for ideas you had for creating platforms for you and other MCs. Go to the meetings. YES, its boring, but if you never go, they will give the money to Ballet and Modern Jazz and Drama that never come to your community. I have been many of the meetings and hip hoppers are never at these meetings. And if they are, they never say anything to show that hip hop is more than what the mases think it is
    first of all i gotta echo Kast! it is a true blessing to have u on this site! u ooze knowledge and thank God

    u are not selfish with da info u have! lotsa UNCAGED RESPECT 2 U


    so how does one go about managing oneself?

    poetry is an element of HipHop and that's what i do.

    i have a very honest and hard working manager. i am content, im merely asking for those who would

    wanna manage themselves! managing an artist of any sort is hard work that's why i'd rather have a manager to do all

    the running around while i concerntrate on my art!

    i'm not saying managing oneself is crap but i'm cool with how ma thing are @ d moment.

    i dnt think i have enuf tym to do everything! school, work, motherhood, guitar practises, tai-chi and trust me

    da list goes on!
  • Vote Up0Vote Down
    edited August 2006
    i dnt think i have enuf tym to do everything! school, work, motherhood, guitar practises, tai-chi and trust me

    da list goes on!
    Ya my sister u got a point. That’s why I think It might just be that much easier breaking into the industry as a group rather than a solo act. Then the pressure does not fall on one individual.

    I know this is a hip-hop site but take Tkzee for example. At their prime Tokollo was the man with all the right vocals but as solo he is no where near Kabelo, he has even stated his own label and bringing new acts into the industry.

    My take. Hook up with other people who are just as passionate as U are get know AND KNOW, then take on the world by yoself
  • Vote Up0Vote Down
    edited August 2006
    lotsa UNCAGED RESPECT 2 U
    I like it
  • Vote Up0Vote Down
    edited August 2006
    [size=24]I couldnt help noticing the lethargy of peops to responding to what should be HipHop101 for would be rappers who wish to take their art to the next level and it does seem as if from West to South Africa its the same,everybody wants to go to heaven but nobody wants to die,posted below are my thoughts on the subject which I posted on the forum a while back,I believe it has some relevancy,good lW/African HipHop Politics/Economics,Can I get a witness?



    Lets start with the obvious we have got rappers in Africa that can spit more verbals than Mobb Deep,Nas,Eminem(...um okay maybe thats pushing it),mad talented MC's(I call them bedroom rhymers) cos only their bedrooms ever get to witness the exposition of pure genius they spit to no one cept themselves they have got nothing to prove,no vain ego trips,no need to battle rhyme to prove some antiquated outmoded versions of male virility...and the world loses out,the industry loses out,we ALL lose out because the systems as we have them right now hide our shining stars,I was stunned to see my old freind Jaffaar on this website,questions we have to ask East to West North to South Africa is: why are we so weak as a power bloc in the global Hip Hop industry- 14 BILLION DOLLAR INDUSTRY that is as one rap afficionado said "the only industry we control and still dominate"by virtue of skin color.Answer is simple for every 1000 Ice Cubes there can only be one Eric Wright(Eazy-E)Only One Russel Simmons,Only One Damian Dash or Puff Daddy who can marry the talent to the cash register,I love my brothers in arms but I would love it more if our respective individual and subregional skills/peculiarities can translate cos it should translate,lets appreciate the skills but today to say can Africans rap is like asking can Micheal Jordan jump?Can we move units?...................helloooooooo?



    So lets look at the politics of it,market,demand and supply,the Sean Combs poser:What you need to do is check your distribution"Biggest Market?Obviously Nigeria,Most organized?Obviously South Africa,Most Cohesive?Obviously the Francophone Blocs,now if all this regions have a historical record of cooperation and trade,caravans crossing the Libyan desert,Berbers chitchatting at the Pyramids,etc and our problems only began when some flaxen haired pointy nosed peops introduced articial barriers,lil thing called taxation,export duties and all,shouldnt we collapse the barries create a HipHop free trade zone,collapse the internal borders Schengen EU style and place a stranglehold on OUR intellectual property viz a viz the airwaves,the British Media hype Beckham as the best thing since sliced bread?,Brits buy that,ASIA buys that,Okey Dokey,lets replicate: We have a million TEN,TWENTY Million people across Africa that swear MC XYZ of the Kickass Crew is 3 much.Respect Eminem but BUY that bloke from Senegal with that kickass beat,that posse in Tanzania that did the collabo with Jigga cos Jigga couldnt AFFORD to ignore them.So the deal,Hip Hop has at its roots a sub versive nature,it gives its users an avenue to break out, break free,to escape from slavery,mental,physical societal or otherwise, therein is its political connontations which we HAVENT used YET,we'v turned Nigga into a title of honor,we'v forced recognition of ourselves on the world consciousness,long jump from Muhammed Ali spitting rhymes about being a "beautifuly black man"to Kanes"I'm black and Im proud"to all this white folks who wanna be us and have our babies,that my freinds is POWER.



    Black people are our own worst enemies,yo let the policticians @#$! us over but pleeeease lets get it straight,business is business,there is no white or black,American or Zulu,there is rich and poor and one cant understand the language of the other,HipHop ANY HIPHOP is pure business,certain dictates hold true and will hold true for a thousand millenia,whoever produces a superior product and can make it faster cheaper distribute it faster cheaper,save the most money on overheads,WILL make it a thousand times again and again whether he be a Swahili goat herder or a redneck from Talhahasee,atheist or bigot,money respects adherence to its principles,NOT race!My fellow MC's, props you will get ad infinitum,legions of people will bob their heads and scream you are too much!,the bomb!,better than Dre!but they WONT give you a pension plan,learn how to read a balance sheet or get someone who CAN,go where the money is,after the after party,go to the BANK,talk MONEY,Understand economies of scale,Gangstarr refined the art with KRS One,Run DMC took it world wide with Mick Jagger,In Nigeria Distribution(bootleg) is controlled by cartels(an ethnicgroup that will remain nameless and blamess but which those in the know.ahem know!),together they can(and do) pool 200million dollars in 48 hoursif and when they have to ,they got money allright but no finesse,W/Africanrapper named 2 shots was a visionary how he parlayed them but the coup de grace is yet to be applied,the finishing move to take this thing into the next stratosphere is dangling right before your eyes,that globalization thing the whole corporate merger business is NOT a Western scenario its GLOBAL,my peops you gotta think GLOBALLY,act LOCALLY,in America Hip Hop is popularised by innercity disadvantaged youth,in Africa the best at it willynilly have a college degree tucked away somewhere,DONT let us wait for an N.G.O from Europe or somewhere to come be like HEY why dont you fellas do it like this and like that and work that like its astrophysics when actually we were too chickenshit to take the challenge.The Challenge is this:The talent is unquestioned,the money is there,in Africa and Diaspora,we have got voices people can listen to,THINK as a power bloc,put your people on the MAP via hiphop.Stop the hate,we playaahate toooooooooo much,took 12 men to jumpstart a whole new religion,Mohammed was just one man(SWH), COLLAPSE,marry the talent to the cash register,y'all are rappers,poets,not economists,work with the economists the finincial specialists,pool everything as in everything SKILL,KNOWLEDGE,CONTACTS,and most definitely MONEY.And you know my favourite story of all time,its about the Tower of Babel when God said "if this people speaking ONE LANGUAGE could do this then NOTHING(emphasis a million times:NOTHING!!)they put their minds to will be beyond them."Thats the Big Alpha talking y'all,Lord God Almighty agreeing that nothing a people united in purpose put their minds to is impossible,and think what happened when the first portuguese,dutch,French or British ship hit our shores:they made SURE we stopped talking,Anglophone!Francophone!Y'all know Oakes is the truth!Dont censor me,right here right now reach out,connect the dots,you KNOW I'M RIGHT!LETS TAAAAAAAAAAAAAAAAAALK!
  • Vote Up0Vote Down
    edited August 2006
    yo Black noise plz bold and space your posts!

    we cannot read them. they hurt the eyes. someONE,ANYONE please CO-SIGN
    !!!!


    U HAVE VALUABLE INFO BUT IT GETS LOST IN DA UNBEARABLE TEXT!!!

    YOUR TEXT BECUMS SORTA A BARRIER.....WE WANNA READ BUT IT IS TOO SMALL AND TOO

    MUCH AT THE SAME TIME!!!

    COMMUNICATION OVA-LOAD!!
  • Vote Up0Vote Down
    edited August 2006
    [quote name="Uncaged Thot"]yo Black noise plz bold and space your posts!

    we cannot read them. they hurt the eyes. someONE,ANYONE please CO-SIGN
    !!!!


    U HAVE VALUABLE INFO BUT IT GETS LOST IN DA UNBEARABLE TEXT!!!

    YOUR TEXT BECUMS SORTA A BARRIER.....WE WANNA READ BUT IT IS TOO SMALL AND TOO

    MUCH AT THE SAME TIME!!!

    COMMUNICATION OVA-LOAD!!
    [/quote]

    I think you meant to say OAKES
  • Vote Up0Vote Down
    edited August 2006
    I agree with the whole deal on getting out there, sounds really good. But im trying to get out and gig but im not in a group. So how on earth does that work. Its cool, im doing my albumn, but i wana start gigging! Any advice?

    TwiG
  • Vote Up0Vote Down
    edited September 2006
    and How did i miss this

    Yho Blacknoise keep the food for the thought coming man

    i appreciate and sure hope other cats appreciate the knowledge you share

    keep it coming you could nt be more right even if you tried

    and to the other cats who share their knowledge and expiriences with us

    .Much Respect dogs
  • Vote Up0Vote Down
    edited September 2006
    Peace from New Jersey, USA

    I finally have some time away from the madnes of self-management and able to get back to my African brothers and sisters. Last I checked someone asked about self management and others spoke of how they wanted to get others rep them instead of taking away form their creativity. Thats a good point and if you can find management that is not just a buddy that thinks they can help you, then i say take that option so that you can do what you love doing.

    Self-management is needed in South Africa, because our reality is not like in the USA. We cant aford to even pay ourselves, let alone cover the cost of paying a manager. You see, whoever is dong your management, needs to know what your agenda is in detail, so that you get what you want from your career. You see , hip hop in South Africa and Africa as a whole has still not created its own following for local hip hop. We have to ask ourselves how many people really buy local hip hop in comparisson with those that buy USA hip hop. This shows that par of our marketing and management needs to dal with development of the culture and growing the audience in places where the audience does not yet exist. Hip Hop Artists in Africa are preaching to the coverted and they do not create a new following and ths its not possible to really make a living from the music as many wish to do. managemnt has to know the following:-

    1. Every show that you or the artists does is their last calling card. Because you are new, you have to deliver a good performance that the people want to see. You see ... contrary to popular belief, people dont have the time to understand you as an artist or are eager to be insulted after they paid for your show. So they remember that the last time they were at your show, you sucked, so why should they go again. Also, you are the face of local hip hop, so not only are you messing up for yourself, but everyone else too.

    2. As I mentioned earlier ... you have to think about your future and that people want to be entertained and get their moneys worth. you have to ask what it is that you would like to see when you go to a show as well and if you offer the people anythng that is worth the cash that they are paying. it is best to actually be honest and ask the crowd what it is that they want to see. I go to many local shows that really suck and the artists never blame themselves for the bad performances. They always blame the crowd, the sound and everything else, but never ourelves when the people did not like the show. In South Africa a hand full of groups are able to really do a show. When I say that i talk of people who pay for gigs. Goddessa is a good example of that type of group. But we also have to ask ourselves where the show is ... I was at Zula bar in Cpt to watch Goddessa and other grups. the crowd loved it and i wondered who of eveyone on that stage could rock a school ... primary and high school. who will hold the audience for a set of 30 minutes ???? Goddessa was the only one that i thought could hold that new audience. My reason for that self-questioning was to see if hip hop is really everywhere like we claim.

    3. I just completed a school tour with Black Noise with 2 schools a day for the last 5 weeks ... we rocked every school. I know that kids at all that schools will love to see another Black Noise show and will remember the group. i also know that Blakc Noise have been doing the same show for very long time, so that means that kids will think twice at present if they come to more than one show, if they will come to another when they already know that it will be the same show. So thats me being honest to myself about what needs to be done to secure an ongoing fan base and following.

    4. See, honesty ... brutal honesty is waht you need for yourslef to make sure that you can servive as an artist. Create your own following if you feel that others are not what you want. For eg. You want a hard crowd that listens to the rhymes, then you should spend the time to create these types of heads that pay. Speak to schools where you can attend an english class and read your rhymes slowly to them. Ask them to listen and then give each person a copy to follow what you are saying. Then you get them to ask questions about what you read and then do the rhymes as you always do and ask if they got it before they could read and follow the rhymes. You will be surprised how few actually knew what you were saying, but how many knows what is being said after you do this exerise. you are also approachable and able to answer many of the questions they had about hip hop and rhymes. This interaction is actually what MCing is about.

    5. Lastly, for this session. HAVE FUN, but be creative and wise about how you plan to make the things you say a reality. I have survived from just hip hop culture for the last 13 years. you have to think about what it is that the people / audience wants. How can you give them what you love and help them help you ...

    LIVE & LEARN

    Emile YX?
  • Vote Up0Vote Down
    edited October 2006
    Peace Again my Brothers and Ssisters

    I thought that seeing that I have just completed a tour with Black Noise to schools in Cape Town and then travelled to the USA and now am in Sweden and will tour with Black Noise again in Norway, it would be interesting to explain how such a tour is possible.

    When I first started doing these exchnages I had contacted people that I knew from these places and asked about us doing shows in their communities. It quickly became apparent that it would be too expensive for them to arrange a tour where we only performed in clubs or big venues. I then asked about doing gigs in schools like we do in South Africa. Where I asked the local schools if they were interested in us talking about anti-drugs to the youth and what they would chanrge the youth for us to do such a show. It then worked out that we were able to save up from the initial tours to buy our own sound system and then made money from that not being an expense as well. So locally in South Africa it involved understanding that we needed to be in teh communities and then be at the schools prior to say a big gig on the weekend.

    Internationally this was very easily accepted in places like Sweden, Denamrk, Norway ...because they wanted to know that it was like living in South Africa. It did however take us time to reposition our grouyp fom a big show grouo to one that considered that the audience did not speak to good english and that the show should be more interactive. It was so good that we were hired to tour Sweden for three months and each Black Noise member earned about R5000 per month and also got to sell about 500 Cds and posters. We also made new friends and people who wanted us to come back every year. You see they also covered the cost of the accomodation in each town, but we were willing to live in school halls and gymnasiums. We also were willing to save up and I paid for the flights for the 5 Black Noise members, while the they would repay me that expense at the end of the tour. So YES it takes personal sacrifice and willingness to not be a superstar mentally before you are making enough money to survive.

    Live and Learn

    Emile YX?

    Black Noise
  • Vote Up0Vote Down
    edited October 2006
    man!!!!!!!!! ur knowledge is always appreciated!!!!!!!!!!!!!!!!!!!!

    keep blessing us man!!!!!!!

    ~P~E~A~C~E~!~
  • Vote Up0Vote Down
    edited November 2006
    I watch many of these young rappers and some who are not that young any longer and wonder if they are serious about making this a life-long career or is this just a hobby that they will discard when they get a real job. They do gigs as if they are superstars and already have millions of people buying their CD or supporting them. Some say that they are real and hardcore and that they dont buy face for sales ... OK, thats cool but it still does not excuse their behaviour towards the people they are performing to or sharing their skill with. Insulting the crowd will not make you sound better than you actually are. You have to admit to the fact that your show sucked and work on it. You unfortunately are not only an advert for yourself, but also for the rest of the growing South African or African hip hop culture. It thus does matter, as you are destroying a way of life for many others. I have heard many say that hip hop should not be used to make money ... please ... Our slave masters are making millions off a culture our ancestors created and they are using it in every way possible ... dehumanizing our sisters by calling them hos and brothers as drug dealing killers of other black people. If you dont want to make a living from what you love, then do a nine to five and work for the man anyway, but dont try to stop others from doing what they love and put back into their community.

    This is always a difficult thing in South Arica. Most MCs or Hip Hop Groups nowadays have too much ego to do those gigs that will only get a few new converts, but it is definitely needed. It unfortunately never ends. Irrespective of the venue, you should make sure that you give the audience the best you can, as your last show is your last advert for your groups ability and dedication to the crowd. i have done shows to 3 people in a hall and at first I was like ... lets can this ... then I saw the excitement on the faces of these fans, that went out of their way to come and support my crew ... I put extra into the performance and at the end of the day these fans became some of our best friends and lifelong financial supporters. They are the ones that get others to come along to the show and support the group. Then in a short while you have hundreds who com to your gigs, then you have thousands and then millions. Its not just about TV and radio. Thise fans seldom travel to gigs and stay with the crew, as their introduction is not personal and they are easily influenced by the next media hyped crew. Those ones that come to the gig are priceless potential lifelong supporters of your crew.

    You must however learn to respect them the same way that they respect you. It is easy to misuse that postion when you ae a guy group and its female fans. I am aware that it is easy to be close to sisters afetr gigs, but it is important that whatever happens is between you and that person and that the more respectful you are to these fans of yours the more you will ensure that they will be your friend or fan no matter what happens. Be discrete and not damage their reputation with trying to copy these American pornstar rappers ... you will just perpetuate a lie and in South Africa continue a short lived career as a hip hop artist. Also in Southern Africa you have to keep in mind that AIDS is more REAL than anywhere else and as a serious artist, you will live tat reaity to show respect for your fans. Also be aware that people approach you with the intention of just getting to see if you are real to what you rhyme about and you character.

    These are people that will buy your t-shirts, CD, DVD, posters and attend your concerts. The more you do to show that you appreciate them, the more they will go out of their way for you. If you treat them well, they will support you and your families survival for many years to come...

    Create a future for HIP HOP
  • Vote Up0Vote Down
    edited December 2006
    The month long tour in Norway with Black Noise and Jamayka Poston is over and I am back home in sunny South Africa.

    In South Africa, artists think that the best way to make money is from selling CDs. What most artists have not ye learnt and thanks to record labels,will never learn, is that you can make so much more from marketing your D on the road and selling tickets to gigs n smaller towns throughout the country. You see, people who see you on TV or hear you on radio want to see you in person and hope that they will get that opportunity. I remember back in the day when Black Noise toured to JHB, Bloem, PE, Kimberley and Durbs. It was crazy and obviously between record labels and manager, we were told it was all promotional, but when we toured on our own later on, we realised that it was very beneficial to have your CD with you for sale and posters and DVDs and t-shirts and whatever else we wanted to sell to market the group, but also make more money for ourselves. And this was all just local touring. I learnt a great deal from that and also knew that if I left an adress where they could write or laer email us, we would be able to sell more CDs to them and their friends because we were selling it for less than stores and in actual fact because we did not hae a deal, they could only buy it from us anyway. South Africa desperately needs a touring circuit for local artists and to create a listenership for the local hip hop scene. BUT, that ca only be done if locals artists create shows that have good results that will ensure that the public wan to come back for the next tour.

    Now for the international tour circuit. I just toured for a month and with sales of CDs and books, I can enjoy a very lekker holiday period. People are willing to pay you well if they are given a very good show. This is the real deal ... you must deliver in performance. I am not talking about rhyme skills even ... I am just talking about putting on a good show. These places have tour circuits that artists travel through all year long and make a living on that alone. I think that we have to create our own in South Africa. You see this creates an audience willing to listen to new acts and even create a buying public. It is something that will bring artists to communities and have locals want to see more of that and not just have clbs that have cover-version groups play that crap for the old folks. Hip Hop has to follow the dancehall soundsystem way of getting their stuff out to the masses and tour that if they cant get songs on radio and you know that radio is afraid to play what does not sound like American crap here in Africa.

    Well, think of that and let me know what you think. Im gonna be touring as much as I can this new year 2007. So I hope to see you around the country and hopefully get to talk some more OK.

    Peace

    Emile
  • Vote Up0Vote Down
    kkkk
    edited December 2006
    what u r saying is true.

    as a person breakin in2 the hip hop scene

    i apprieciate it and so do many others.

    hip hop is a way of expressin urself

    and im finally able 2 through my graffiti.

    bein exposed 2 ppl's work whether it b poetry,

    breakdancing or bboyin makes me feel complete.
  • Vote Up0Vote Down
    edited December 2006
    Although it was started here with Black Noise, POC and others back in the day, it definitely has become this strange pittiful excuse loving and blame placing culture that does very little except complain about those who are doing something. This does not imply that the ones trying to get something done in the communities are doing a perfect job, but at least they are trying and thats a good thing, right.

    Well, wrong, according to these hard heads that represent the underground and know what is best, but very seldom do anything about what they are saying is wrong. These MCs that insult and find fault with everything and everyone else trying to get the ball rolling, so inevitably less people assist Cape Town to get up from the flatline that is growing with all forms of the expression in CPT . I was shocked to find out that MCs in Cape Town think that the older groups are stopping them from getting bigger paid gigs???? I was shocked to find that they feel that the state of hip hop is because a few people are holding on to the resources and thus they cant grow or become successful ... mmmmm. That is some crazy slave shit if ever I heard it. Do these MCs, writers, b-boys and DJs know that these companies call these crews because they have a track record in delivering an entertaining show and thus they are called back again and again and instead of making excuses, maybe they should ask what it is that they can do to their shows to get interest from the masses. Maybe they should even try picking up the phone and calling to get shows or do presentations so that they can pitch for gigs. Maybe they should realise that people want something that they are not offerening in the form of entertainment that is not insulting the audience, but celebrating and being thankful that the crowd wants to see them. Just maybe they will admit that they are not giving the crowd what they want and thus have to create a fan base that will come to the gigs and pay to see them. Maybe thats it, they should create a market for their type of hip hop and thus when they perform those new converts will come in thousands to see their shows and thus the organiser will hire them again. You see these organisers dont care what you rhyme about, as long as you bring the crowd to the venue and get bums on seats ... thats what it boils down to. You exposing their project, product or event to as many people as they can get to the event. Thats the bottom line. They do care that you bring numbers and deliver a show and not just rap for the 5 heads in the crowd you got in for free on your guest list.

    Be real men and woman and ask yourself how you can change the current hiring of the same bands. How you can battle others shows so they start hiring your group. Thats how its done. Create a better gig and win over new audiences and we don't all have to rap about the same thing (heaven forbid), but PUSH your marketing in places that it is needed to be seen and that will bring you the results you are looking. They cant hire you if they dont know about you and the bands they are hiring are just too happy to get work because the work is so scarce in Cape Town anyway. You need to do the work and I AM TELLING YOU THIS IN THE HOPE OF HELPING YOU AND NOT DISSING YOU. READ READ READ & LEARN Stop being so hard headed and take action and not just bitch about your lack of exposure. JHB and everywhere else does not give a f*ck about you and your problems, they are just to happy that its one less crew to battle for work or a deal. CAPE FLATS RISE UP FROM YOUR SLEEP, stop being SLAVES and make excuses while the rest of the world is moving forward, your making excuses and blaming others for your situation .... I feel its time I worry about me too, these ouens dont want to learn and hate you when you want to help them ... Its strange how they stay brasse only with the other ouens that are also blaming others and not doing shit for themselves. What I find amazing is how slaves direct their anger at people attempting to be revolutionary or freeing themselves, while they just love the slave master. ....

    Ek het genoeg gepraat en genoeg gehelp wa ek kan. My track record praat vir syself, so is gran ouens ... ekke need a holiday van die self-distructive slave mentality. Julle might as well tik of virrie son werk, julle praat net k*k van mekaar en los 'ie slave master om te benefit. Its time to work with new laaighties that wanna learn and let these old excuse loving crews get 9-2-5's, get married and be old skool and talk about "back in the day".

    Peace - Set your mind free and your body will follow

    Emile YX? "If you take action and rebel, you will be cruxified" Jesus, Martin Luther King, Marcus Gravey, Steve Biko, Ashley Kriel, etc were all killed because they took action and in many cases their own people killed them .... ACTION is never popular if its against the slave master. Slaves protect their master with their lives.
  • Vote Up0Vote Down
    edited January 2007
    Peace Brothers and Sisters.

    I have been checking the reality of what hip hop has become and the seriousness of people sharing and interest in getting their work out for the masses to see and the read. But, its a sad reality that we are actually just fans of what is happening in the USA and in actual fact we are not that serious about our shouting that we wanna "blow up". From the responses that I have had and seen from the hip hop community in general ... its all just fronting and they really dont care about finding out about being able to make a living or improving their performance. Most people are just bedroom MCs and internet/ garage b-boys, or book page graff artists and thus they spend the most time complaining about shit because in actual fact they are not interested in moving from this safe spot. They wanna freestyle on MIXIT or on this site because thats actually all they want. Its also a real eye opener that most people find the REALNESS to be gangster, when thats not at all what hip hop is all about. Yes, thats a small part of it, but not all of it. People actually dont really want to learn from anyone that has not made millions, (which is their measurement of success) NO, they want to believe the rich man, who still is the white man and they front being hard and in charge, while we know who really runs the shows like MTV, BET, Channel O, EMI, BMG, etc etc ... We are still slaves and fake being free while working for the enemy. How fuck*ng cheesy and stupid is that. Well, enough complaining and pointing out the errors. Heres a solution:-

    I have decided to have an audition and create a one year hands on performance scholarship for hip hop artists to go through that will involve learning and performing locally in South Africa, as well as internationally. Interested artists can mail me at [email="emileyx@hotmail.com"]emileyx@hotmail.com[/email]

    Peace
  • Vote Up0Vote Down
    edited March 2007
    Just completed a solo album and ready to put these suggestions that i shared with you guys into effect again.

    I read in the newspaper last week tat PROKID is selling his album outside the clibds in JHB. Thats the way you get the product out to the masses. ts the only way to get results. You have to take your future into into your own hands. Most MCs think that is the stock is in the store that they should sit back and wait for the money come flowing in in buckets ... mmmm I have bad news, unless you are the darling of the media and you get more marketing in South African media than international artists ... not much of that product moves off the shelves without you doing some work to move it.

    I have heard from so many artists how the marketing of the labels are so pathetic. SO, the only way to make that money from your ceativity. Its also more interesting when the audience can buy the products and still get to speak to you as well as get that autograph. We do not have a national tour circuit and if we had, more artists would realise that they can make so much more money when they are in the communities and the people realy like them, but many times tey find it difficult to get the products from the usicas etc. This is a huge problem in our country. We need to look at the reality of how people go shopping for fod mostly and the younger ones go with a specific mission, but have to add the cost of travel to get to your CD in store that has so much more products that will compete with local when the prices are too close. So PROs idea of getting that product to the masses like a pusher, is exactlywhat more people need to do. Gumshev have performed at the cape festival and got them amazing kwaito performance across to the masses that were in the Gardens. They also have 15 schools exposed to them during the time they were in the ity. Truth is that this is lacking nationally. People want to see who tey see on TV in their towns, but when have the big rap groups in South Africa toured the whole country to market anything??? Thats what we need to do to expand the hip hop audience and belief in the artist by the peoples who support, but live in small towns throughout South Africa. remember that they are your livelyhood and its becase of them that you are in the lime-light, so give back by coming out to be with them and show that you apprecate their support and in the same way create new fans in places that are considered too small by South Africas corporates.

    Until next time

    peace
  • Vote Up0Vote Down
    edited March 2007
    Just completed a solo album and ready to put these suggestions that I shared with you guys into effect again.

    I read in the newspaper last week that PROKID is selling his album outside the clubs in JHB. Thats the way you get the product out to the masses. Its the only way to get results. You have to take your future into into your own hands. Most MCs think that if the stock is in the stores that they should sit back and wait for the money come flowing in, in buckets ... mmmm I have bad news, unless you are the darling of the media and you get more marketing in South African media than international artists do ... not much of that product moves off the shelves without you doing some work to move it.

    I have heard from so many artists how the marketing of the labels are so pathetic. SO, the only way to make that money from your ceativity is to be in the public eye 24/7. Its also more interesting when the audience can buy the products and still get to speak to you as well as get that autograph. We do not have a national tour circuit and if we had, more artists would realise that they can make so much more money when they are in the communities and the people really like them, but many times they find it difficult to get the products from the Musicas etc. This is a huge problem in our country. We need to look at the reality of how people go shopping for food first and foremostly and how the younger ones go with a specific mission, but have to add the cost of travel to get to your CD in store that has so much more products that will compete with local, when the prices are too close. So PROs idea of getting that product to the masses like a pusher, is exactly what more people need to do. Gumshev have performed at the Cape Festival and have an amazing kwaito performance that they put across to the masses that were in the Gardens. They also had 45 schools exposed to them during the time they were in the City. Truth is that this is lacking nationally. People want to see who they see on TV in their towns, but when have the big rap groups in South Africa toured the whole country to market anything??? Thats what we need to do to expand the hip hop audience and belief in the artist, by the peoples who support, but live in small towns throughout South Africa. Remember that they are your livelihood and its because of them that you are in the lime-light, so give back by coming out to be with them and show that you apprecate their support and in the same way create new fans in places that are considered too small by South Africas corporates.

    Until next time

    peace
  • Vote Up0Vote Down
    edited April 2007
    @ Blacknoise

    God bless your fingers!
  • Vote Up0Vote Down
    edited May 2007
    Free Videos teaching yBreakdance Basics, just send your postal address

    Peace All

    I see the need for those who know to teach those who want to know and have thus decided to expand the participants in B-Boying / B-Girling throughout Africa by offering these free Breakdance Basic videos. I will post to each area that applies for the free video tape. I will also cover the cost of posting it to you. Its my way of putting back into the culture in the hope that it grows even more. I host Batle of the year South Africa and ave noticing that many dancers are not teaching the next generation, so we have to pass on the information in this way. It is my hope that African Hip Hop Indaba will include crews from the rest of Africa as well in the near future.

    All you have to do is send me your contact details. Name and Address will be needed to post this to you. Those interested in South Africa I will send afew more OK, but send me your postal address ASAP. You can also mail me direct at [email="emiley@mweb.co.za"]emiley@mweb.co.za[/email] or place it on his site and I will send it to you. We have 20, so send your info immediately.

    Peace

    Emile YX?
  • Vote Up0Vote Down
    edited May 2007
    Hello All

    If you ave read many of what I have said on this topic, you will find that I have attended many meetings with people that know abou this topic, whereas I have also read a great deal of information from books. Right their is the huge problem... Most of the hip hop community does not read enough, so it makes sense that this information is held away from the masses of people so that they can continue to oppress the ignorant MCs or singers.

    I see that many MCs are up on the internet spreading their details, songs and other information to market themselves. It will help to find links the sites that give information about self-management, marketing of your product, etc... I have decided to do that type of search too and read more from what the net has to offer

    Check out this book at amazon.com This Business of Artist management

    http://209.85.165.104/search?q=cache:d- ... d=11&gl=za

    Management Agencies in South Africa

    http://www.1212.com/ontheroad/managersouth/home.html

    Peak Performance - South Africa

    http://www.peakperformances.co.za/

    I got these from just typing in Artist Management in South Africa. You can also try and get a copy of th book THE SCORE, which has all the record labels number, media numbers for self marketing, venues that host live performances, where to gt your CD pressed, who does distribution, managements, event cooridnations, festivals etc ... You can call Alex at 021 4220312. You see you have to read as much as you can to get the nformation you need. It is out their it is also about making the first call and then all the others come easy.Their is no harm in asking for help and you can only learn from asking for hel from ohers who have the information you are seeking. In the same way that we see most MCs just getting their work out to the masses on the net ... which is cool ... but how serious are you really about geting your work out to all the people. If this is just a hobby for most people then that is cool, but if youwant to make a living from your art, YOU MUST READ as much as you can to get all the information you. You must also realise that you areneer too old to learn and that you always have to be open to new information and opportunities that you might do for free at first and then one you have done the first few things for free and people see that you are really as good as you said you are, they might take on management of you crew or you as an individual ... it is however important to not sit back and have them do everything for you, because no one knows what you want more than what you do, so you have to be active in directing them to what your goals are and also keep them on their feet as to your real agenda. This also makes them feel that you are eager and worth helping because you are so active and ineterested in your future and that helps them focus on you more than others in their management stable because you are around all the time with ideas and I dont mean just be around and pester people cause that I cause them to drop you or get tired of your insistant pestering them with "Do you have anythig for me yet?" Rather come with ... I have calld these people and they are interested in a gig or deal or intervor show that you made an effort and if they dont push you will do things on your own ... so they feel they have to prov themselves to you and not you o the any longer. It also puts them on their toes. Never make them feel that you are dependent on them. They must feel that you are independent and they have to proof themselves to you.

    Good luck and keep reading

    Emile
  • Vote Up0Vote Down
    edited May 2007
    Hello All

    If you ave read many of what I have said on this topic, you will find that I have attended many meetings with people that know abou this topic, whereas I have also read a great deal of information from books. Right their is the huge problem... Most of the hip hop community does not read enough, so it makes sense that this information is held away from the masses of people so that they can continue to oppress the ignorant MCs or singers.

    I see that many MCs are up on the internet spreading their details, songs and other information to market themselves. It will help to find links the sites that give information about self-management, marketing of your product, etc... I have decided to do that type of search too and read more from what the net has to offer

    Check out this book at amazon.com This Business of Artist management

    http://209.85.165.104/search?q=cache:d- ... d=11&gl=za

    Management Agencies in South Africa

    http://www.1212.com/ontheroad/managersouth/home.html

    Peak Performance - South Africa

    http://www.peakperformances.co.za/

    I got these from just typing in Artist Management in South Africa. You can also try and get a copy of th book THE SCORE, which has all the record labels number, media numbers for self marketing, venues that host live performances, where to gt your CD pressed, who does distribution, managements, event cooridnations, festivals etc ... You can call Alex at 021 4220312. You see you have to read as much as you can to get the nformation you need. It is out their it is also about making the first call and then all the others come easy.Their is no harm in asking for help and you can only learn from asking for hel from ohers who have the information you are seeking. In the same way that we see most MCs just getting their work out to the masses on the net ... which is cool ... but how serious are you really about geting your work out to all the people. If this is just a hobby for most people then that is cool, but if youwant to make a living from your art, YOU MUST READ as much as you can to get all the information you. You must also realise that you areneer too old to learn and that you always have to be open to new information and opportunities that you might do for free at first and then one you have done the first few things for free and people see that you are really as good as you said you are, they might take on management of you crew or you as an individual ... it is however important to not sit back and have them do everything for you, because no one knows what you want more than what you do, so you have to be active in directing them to what your goals are and also keep them on their feet as to your real agenda. This also makes them feel that you are eager and worth helping because you are so active and ineterested in your future and that helps them focus on you more than others in their management stable because you are around all the time with ideas and I dont mean just be around and pester people cause that I cause them to drop you or get tired of your insistant pestering them with "Do you have anythig for me yet?" Rather come with ... I have calld these people and they are interested in a gig or deal or intervor show that you made an effort and if they dont push you will do things on your own ... so they feel they have to prov themselves to you and not you o the any longer. It also puts them on their toes. Never make them feel that you are dependent on them. They must feel that you are independent and they have to proof themselves to you.

    Good luck and keep reading

    Emile
  • Vote Up0Vote Down
    edited October 2007
    Peace My Brothers and Sisters

    Its been a while since I wrote on this forum. You often hear that Hip Hop is a game and if you are interested in geting a deal from the status quo ... then yes, hip hop is a game. many people that are the most revolutionary have chosen to play the game offered to them in the form of a deal. Hip Hop so-called revolutionary artists that release CDs through their structures are doing just that. To get your words out in all their shops, their network that they own and encourage to sell their version of this world, THEY ARE PLAYING A GAME ON OUR MINDS. That right there enriches the very enemy that these revolutionary rappers are talking about. How is that liberating the masses, who mostly are white kids with access to money to purchase these products. Another world exists that extends beyond the universities and colleges that have students buying "conscious rap" and do studies in the content of these revolutionary MCs. the world that is supposed to be the one that these artist are talking to about rising up. What a contradiction. I find that in South African revolutionary underground deep hip hop too ... you find MCs talking about how deep their rhymes are and yet tey on;y perform in front of tourists in the city centre and then they are the frst to say how their words impact on the mids of the masses. Which masses are they talking about? You see, I find it contradictory to hear a revolutionary MC rap within the structure about being a liberator of minds... whose minds and how is that benefiting the masses of people when these words do not extend beyond just being words.

    I often here people talk about how Cape Town Hip Hop is so real and so deep and that it impacts on the political situation ... WHAT THE HELL ARE YOU SMOKING ... We have never impacted on the political scene in Cape Town, if we did , do you think that "tik" would be so big here? We speak revolution, but our actions as a collective are yet to get a bit of a reaction from parliament, because as far as they are concerned, we are just confused youth that are rebelling before we settle down and get a real job. We are yet to make real our words in South Africa as a hip hop community. When we et to put our words into action and stop trying to ge the next deal or the next fancy car or just impress our handful of friends that we think is the whole world. Then will we open our eyes to the reality of what is out here controlling this matrix that we skim the surface of. You see my brothers and sisters, until we make the smallest of inroads to change the "WAY THINGS ARE", we are nothing more than a marginalised subculture to them that has no impact on them. Unless we demand change through marches and pickets and rebellion, we will not be a threat. We need to be the voice that we claim we truly are here in the little USA of Africa. South Africa has become the way in for all these multinational companies to re-enslave the African majority. Selling us their version of success and making it look cool to have what we deserved all along. You see rappers in all these soft drink, clothing, car, food commercials and sounding American etc and then you say shit like, we are just paying the bills ... when in truth we are endorsing their revolution against our freedom. I am guilty of this too and wonder how we will change this from the inside out ... OR is it just to go cold turkey and say F%&k them and create our own. Truth be told that the more we invite them in, the more they push us out and stop Africa from really being liberated. We are so hungry that we will kill our most revolutionary of leaders for the smallest fee here in Africa and the masses will never know who paid for the hit. That is revolution ... knowing that they are willing to kill you and still saying what needs to be said. Most of our so-called hardcore rappers are lying about being revolutionary because they are changing nothing ... thems just bluffing ...

    Whats your thoughts???? How do we create our own free distribution and get the word out that will change Africa and leave Africans in control ...

    We are a WAR!!!!! Dont believe their hype?

    Emile YX?
  • Vote Up0Vote Down
    edited October 2007
    man, i never tire reading your posts... they are filled with so much knowledge, and i am saddened because i dont think many people take the time to actually read your ideas and opinions, which address the most vital topics regarding hiphop, as well as human nature... although, there are some aspects i dont quite feel are correct esspecially in my case... i sometimes get the feeling/vibe call it what you want, that you have slight racist views, im not here to argue, im only voicing my opinion based on what i read and esspecially what i hear,( i have bought every blacknoise album). yes i am white. but i a genuine love for african hiphop, more specifically south african hiphop, and before you say i was able to buy your albums cause i had the money to, for the fact i am white, because that is not the case. i have had to work EXTREMELY hard for my funds where 90% goes into buying music, because i strongly disagree with downloading music off the net for free... it goes against the cause of the artist, and is basically stealing the food when they have hardly enough to eat, which is usually the case with african hiphop artists... but you see, i was born in africa, though i am white of colour, i consider myself african... many people believe you are what your ancestors are, and i know you do, through listening to your music... but mindset is that i am me, i might have come into existence through my ancestors, but that is as far as it goes, i strongly disagree with some of my ancestors did(the apartheid era) but "I" am not ashamed, for i had nothing to do with it, and to pass on the flaws of my ancestors onto me because we share the same blood is not only irrational, but hypocrictal if you are a true hiphop head, because hiphop as a culture inspires and supports originality, and thats what i am, i am myslef, not anything else, i have my own views and thoughts on the world... i have strongly supported south african hiphop, and i will continue to...

    its all love

    peace
  • Vote Up0Vote Down
    edited October 2007
    Peace My Brother

    It is ironic that you mail me this mail today as I have just returned from the Project Breaking Launch that is set up to confront the racism in Cape Town. We invited a great deal of people from the hip hop community to attend and we had many young people from the Cape Flats and only one white guy. Many of the youth asked why white South Africans don't seem to be interested in reconciliation or dealing with the issue of racial priviledge thanks to the history of this country and the world. I would have loved to have more brothers and sisters from the so-called white community attend the event to answer this question and even suggest ways to get more interaction happening.

    You see, my brother, because of our past we have racist perspectives of each other and without even realising it, we have benefitted from the history of colonialism. I know that you love Africa and want to see change come about, but you have to understand that it demands participation from all of us and an inderstanding of our benefit from history. Being white implies that in history your family benefited from the exploitation of the local. Even being so-called coloured brought a bit less oppression because of being half whie and we have to accept that and find ways to address our benefit form the exploitation of the locals. Even the Xhosa exploited the San in this region. This land belonged to them, but if you listen to the names today, you will guess that they were never here. You see we all are living as a result of what as gone before and thus we can not make statements like its not me , it was my ancestors. We have to take the responsibility of our benefiting from what has gone before, the mental turmoil that that past has caused to others in South Africa and our role in reversing that by participating in changing it. Recently on Mnet they had the story of Brett Goldberg being kiled here by the hands of kids from the Cape Flats. hey again painted us all with one brush and their - a jewish white story was told ... from their perspective and that was not seen as racist. You see , eve today we have to look at images of us being white versions of who we are. The SOn , the Voice, The Argus paint a picture of us and we are faced with that racist view of who we are and THATS OK, But when someone says something wrong about Jews or the European community, they have the means to retaliate with the media that they own and control. You see that is not seen as racist. when they show so-called coloureds as gangsters and klpose on every damn show on SABC ... thats OK, because they control that perspective and its not racist. But when you speak of the racist ways of white people as a collective ... thats immediately retaliated against because its too general. BUT, when I walk in a shop and they follow me because they see all who look like me as a gangster or thief, then thats OK and we should just take it as it is. When they play only Booty Shaking Rap on their TV and on their radio or show us as the bad guys ... thats OK ... because we cant change that ... they own the media. Irrespective of the FACT that most of the murders on the planet through colonialization, the conquestadors, crusades, World War 1 & WW2, Iraq, Afganistan, etc were the acts of the white minority on the locals, as well as the mental deterioration of African peoples to hate self , so they kill who look like them and thus the destruction of African countries by tyrants who were educated by the same European forces to do as they did and oppress their own once the oppressors gave them so-called liberation. With all of this you would think that the world would be more affraid of white people than blacks, who continue to be painted in a negative light in the media globaly.

    So you see, understanding that is important to young white brothers and sisters to see the world through our eyes and why you have to engage in these discussion in our beloved South Africa to bring a new perspective and to really create SOUTH AFRICANS that look beyond colour. I really do try to speak without reffering to race, but if the truth is that white people were the cause of the sufferng, I am not going to speak abstractly. We all have to face up to our contributions to racism and fighting racism in order to heal. I hope that you realise that many of us speak in these terms because it is what we know right now and who feels offended still see them as that race ... many of us have moved beyond that classification to see ourselves as HUMAN - INDIVIDUAL - SOUTH AFRICAN - and not only that race or a race and I hope that you are able to take the actions to let your deeds exclude you from being a race or a part of that history and to a new status of HUMAN & SOUTH AFRICAN by your actions and contributionsto bring about change. We all need to work together in order to really change the legacy of Apartheid. I hope that you could look beyond the label and assist in the change that is needed. Hip Hop is just an extention of what society is all about. We can lie to ourselves that it is not racist, but it is. White record companies pimp artists and take 90% of their cash, that racist, radio stations only play commercial shit that sells products and make our sisters look like hos, thats raicts, they show idiots from our communities selling our communities short as gangster rappers, thats racists ... so hip hop is a reflection of what is happening in the real world. Its a racist world that only plays USA white minority movies in a country where the people are all mostly black ... thats racist, but you see were taught to not see that. If you close your eyes and picture the world, picture each continent and ask what color people are and you will find that whites are the minority on the planet, but if you wach TV and Movies and Newspaper and CNN and BBC, you will never say that whites are a minority. That is done with racist intention to control perception in the same way that white is seen a s good and black is seen as bad.

    So you see my brother, the long walk to freedom is much longer than was painted by Tata Madiba. We all have to take that long walk of discovery and examine the truth that are hidden behind the lies of capitalist intention that unfortunately for you my brother is giving white people and really bad name. You have to be standing up against those who misrepresent you and other who look like you and tell them to stop their shit and not speak on your behalf. Its a racist world that uses race to divide and conquer the masses of people, so we MUST address issues of race and interact and talk and find solutions collectively. PARTICIPATE, THATS REALLY WHAT DEMOCRACY IS ABOUT ... GET INVOLVED AND MAKE REAL THE CHANGE YOU WANT TO SEE..

    Anyway, enough for now. I hope you will join us in our quest to address the issue of race ... Ironically after we left the venue 6 white cops arrested the co-ordinator of the venue Mandy, for "interfering" in a booking of a taxi driver who was double parking outside District 6 Homecoming Centre. I was so pissed off at this white woman who seemed to be convinced that she was right just because of the uniform, but you see its also about the hstory of race and of power and respect and being a woman and being an asshole and personality and just taking herself too serious as a female cop in a male world and a million other bullshit that went with what happened when Mandy asked her why she was writing the taxi driver a fine ... Im sure that if Mandy was white, her reaction would not be the same???? Damn! we have long way to go

    Peace

    Emile YX?
  • Vote Up0Vote Down
    edited October 2007
    i hear what you saying, and alot of it i can relate to, you most likely wont remember, but about 4 or 5 years ago i ordered a breakdance tape and blacknoise top from you... haha, you can not imagine how much work i had to do to get the money, but, i didnt see it like that, you know when you have a passion for something, whatever you spend on that "passion" seems like money well spent... i remember watching that bboy tape till it bugged out, and broke... i lived in a town, where hiphop was near non existent, i started off my bboy interest from there, i was already graffing, and i just started writing lyrics... me and a few friends,( we were all of different race black, coloured, indian, white, ect) started a bboy session/class... we started off with just 8 of us, but eventually we got about 50 people coming twice a week, the main reason was for bboying, but eventually we started having mc sessions, man, what im saying is, regardless of colour, we all came together for the love of hiphop, and thats saying alot for a south african town... we started doing shows, at local schools, churchs, shops... we came together for benches(graff sessions) painted every bridge in town!!! we all put in like R3 every session, to pay for the hall we used to practice in... we even used the money to get a cd player... i remember, through some coincidental occurances, we met up with "mak1one" the well know CT graff artist, as well as faith, we were shocked they had come to a small town like ours, i remember a bunch of us went painting with them, we learnt so much, when they left we were all so inspired... we put in all the money we had, and bought cans... only a few of us chilled with maks, but when we showed his pieces he drew in our sketch books to our friends, it was crazy that just a sketch could inspire almost everyone who saw it... what im trying to say is, i know what you mean when you say we must try and make a difference, i like to think we did, for as small a 50 people is, it was incredible for such a small town... and i dont even want to touch on the race side of it, but to get together with all this people made me love hiphop for what it is, not the music, not the bboying or mcing, but for the culture, all those elements combined as one!!! though i have moved due to certain circumstances, i know that every sat everyone still meets up at the library, and when ever i go to visit, i have the best of times... we started it off, so long ago, and its amazing to see its till going... i remember reading on one of your black noise posters, "start your own heal the hood community"... well we did... and im glad i was apart of it.. i know this sounds so insignificant and to be honest it is, i wish i could be a part of the things you guys have down, like the indaba, but im proud of what we achieved!!

    eh, im babbling, i must go, im already late for work...

    peace fam...
  • Vote Up0Vote Down
    edited October 2007
    Thats what we need to remember ultimately. We need to remember that we are family and family have each others best interest at heart.

    Power to you for reaching out and making this conversation a reality. I hope that you keep in touch and that we can continue to make things happen for our community in the future.

    Thanks

    Emile
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